MARCY DOCKERY
Cell: 650.224.7911 Email: marcydockery@gmail.com
LinkedIn: http://www.linkedin.com/in/marcydockery
PR PROFILE
Over 20 years experience building brand and market buzz for emerging startups, early growth and established companies in the consumer tech, enterprise, online retail, mobile and cloud sectors. Motivated, resourceful and strategic with the vision, passion and tenacity companies are searching for.
EXPERIENCE
Dockery Communications, San Francisco, CA (2011-Present)
PR Consultant
· PR agencies – Media relations for high-tech clients
· Primadesk Inc – Launched cloud-based platform at DEMO 2011
K/F Communications PR Agency, San Francisco, CA (2010-2010)
Group Account Director
Represented clients Flock social media browser, SimpleGeo geodata platform, Adility local mobile shopping advertising services, Payvment Facebook ecommerce payment system and TwitVid online streaming video for Twitter. Developed strategic positioning, messaging and managed media relations, including coverage by New York Times, Wall St. Journal, Mashable, VentureBeat, BrandWeek and Ad Age, and speaking opps at SMASH Summit, Kelsey, Ad Tech, SXSW and Web 2.0. Contributed to new business proposals.
Posit Science, Inc, San Francisco, CA (2009-2009)
PR Director
· Introduced DriveSharp brain fitness software with positive reviews in Wall St. Journal, San Francisco Chronicle, Wired.com, TIME, Scientific American MIND and USA Today, raising sales by more than 100% of forecast.
· Launched brain health games on Facebook and other social media sites.
· Developed social media communications deliverables, including vetting and pitching user stories, and collected over 680 online media and blog hits, viewed by more than 125 million readers.
ShopLocal, Chicago, IL (2005-2008)
Senior PR Manager
Spearheaded external and internal communications for leader in multi-channel B2B local advertising platform and B2C online comparison shopping site.
· Through social networking, grew direct traffic to www.shoplocal.com by 75% through enriching content via SEO, surveys, videos and widgets; engaging online influencers with podcasts, newsletters and blogs and embracing community through email marketing and social networks.
· Created “Eva the Shopping Diva” character for daily consumer blog and promoted Eva to media, with over 500 placements in print, online and broadcast.
· Developed corporate messaging and positioning that provided continuity and established executives as industry thought leaders to Fortune 500 retailers, advertising media and market analysts.
· Monitored coverage and industry research and collected data from comScore, Cision, Google Analytics, Alexa and Web Trends for quantitative and qualitative analysis and measurement.
· Coordinated ShopLocal’s 2008 Summit for 130 retail clients and partners, doubling attendance.
· Managed high-performing PR agency staff with half-million dollar budget.
· Over 1,000 media hits, including: USA Today, The New York Times, Wall St. Journal, ClickZ, Quick & Simple, Good Housekeeping, Parents, Smart Money, Fox’s Neil Cavuto, KNSF-TV, WLS-TV.
Dockery Communications, Mountain View, CA and Chicago, IL (2000-2005)
Communications Consultant
Specialized in PR programs that built brand, increased sales and raised public awareness. Strategic, organized and detail-oriented thinker who worked seamlessly to achieve desired results.
Clients: Burson Marsteller, Google, Plaxo, Philips, Silicon Graphics, Option Int’l, Impresse
Organized and held press conference for client CDW in New Orleans to promote philanthropic program to aid small businesses devastated by Hurricane Katrina.
· Wrote consumer PR plan and introduced consumer and vertical media contacts for Google to familiarize consumers to Internet search. Results included Google surpassing Yahoo! in user awareness within one year.
· Launched Option Intl’s Snap-ON wireless device for Palm Pilot at NAB with featured articles in Newsweek, BusinessWeek and The Wall St. Journal.
Long-term client: Airflash, Inc, (2000-2003)
· Developed PR strategies and built speaker bureau that positioned executives as pioneers in location-based mobile services, including presentations at CTIA, DEMO and CeBIT.
· Introduced global OEM partnerships with leading European wireless providers Vodafone, Vivendi, Orange and VIAG Interkom.
· Reached key influencers at Wireless Dev and NAB trade shows, centered on featured articles in The Economist, Red Herring, IEEE Spectrum and Telephony.
Apple Inc, Cupertino, CA (1998-1999)
Senior PR Manager
· Produced and directed $1 million consumer-focused PR campaign that drove record sales for original Apple iMac and iBook computers.
· Positioned iMac as gaming machine through 1-on-1 meetings with game publishers and CEO, resulting in favorable reviews in gaming publications.
· Devised quick-turnaround media programs to boost timely national broadcast and print coverage during crucial consumer sales cycles (Dad’s/Grad’s, Back-to-School, Holidays).
· Well-positioned iMac and iBook placements: Barney’s New York holiday window display, Parade Magazine and American Teacher covers; features in publications as diverse as International Herald, Vogue, People, Macworld and CGW.
WebTV Networks, Palo Alto, CA (1995-1998)
PR Manager
Introduced and promoted nation’s first Web-based TV device and subscriber service with PR credited by Board as key to company’s high market valuation of $500 million at time of Microsoft acquisition.
· Worked closely with Business Development as internal contact for partners Sony, Philips, Hewlett Packard, Sun, Fujitsu and On Command.
· Acted as company spokesperson and influenced public awareness for accessing the Internet via televisions by working closely with industry analysts and maintaining strong relationships with top-tier business, trade and consumer media.
· Stellar product reviews by consumer tech columnists: Steve Wildstrom in BusinessWeek, Walt Mossberg for The Wall St. Journal, Peter Lewis at The New York Times and NBC’s Today Show.
Copithorne & Bellows PR Agency, Santa Clara, CA (1992-1995)
Account Executive
· Established PR goals, strategies and tactics as client leader for Hewlett Packard DeskJet Printers and Imaging divisions, successfully repositioning its products to consumers from business to home use.
· Propelled national, regional and local press coverage, triggered participation in Warner Bros. Technology Home, wrote multiple PR plans, established relationships with print market analysts and managed agency staff.
RELATED EXPERIENCE
Apple Inc, Cupertino, CA – Marketing Supervisor, Business Systems Marketing (1987-1990)
Walt Disney Studios, Burbank, CA – Assistant to President (1985-1987)
EDUCATION
University of Wisconsin, LaCrosse, WI, Sociology coursework
