There are some tried and true methods of building brand by communicating your corporate or product positioning in a clear, concise way. Here are some tips that work every time:
* Nail down what you want your company name/logo to mean to the public, and especially to your customers and investors.
* Create three messages from the exercise above that are simple, easy to understand and to memorize.
* Distribute these three points, along with a 30-second "elevator" pitch, to anyone who speaks on your behalf - spokespeople, investors, employees, influencers.
* Weave these messages in all of your external and internal written and oral communications.
* Stay consistent and don't waver from your agreed-upon messaging, especially with the media.
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